Vape maker Juul was revealed to have aggressively pursued partnerships with Black leaders, including discussions of multi-million dollar partnerships with civil rights organizations. internal emails and documents released as part of a legal settlement with the state of North Carolina highlighted this strategy. The company aimed to get Black leaders to publicly support its e-cigarettes, including a potential $7 million deal with the Rev. Al Sharpton’s group. However, it’s unclear how much money was ultimately spent on these partnerships.
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Juul spent big to court Black leaders to promote its e-cigarettes, new documents show
