The content discusses the key takeaways from a Healio Video Perspective on effective practice websites. The discussion is led by Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA. They emphasize the importance of promoting vision and lifestyle improvements for patients on the practice website. The information on the website should be easily accessible, and every page on the site should be one click away from every other page. Lastly, the website should be built to rank on Google. Evans is the founder and CEO of Ceatus Media Group, and Matossian reports no relevant financial disclosures.
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