How Can Digital Health Startups Stand Out In Today’s Landscape?

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The digital health industry is facing challenges in funding and financing, with an oversaturation of startups making it difficult for many to succeed in the market. Successful startups are those that can quickly demonstrate ROI for customers and show improved outcomes through measurable data. Health system leaders prioritize ROI when considering new products, with a focus on cost savings, patient health, and safety. Many hospitals prefer broader platforms over narrow point solutions. Collaboration between startups and health systems depends on measurable success metrics. Overall, the digital health industry is navigating a tumultuous environment with a focus on proving value and impact in a crowded market.

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