WebMD Bolsters Patient Engagement Offerings Through New Acquisition

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WebMD has acquired Healthwise, an Idaho-based nonprofit provider of health education content and patient engagement tools. The deal, announced on Thursday, did not disclose financial details. Healthwise’s assets will be integrated into WebMD Ignite, providing engagement tools to over 650 customers, such as Providence and Trinity Health. The acquisition follows WebMD’s 2020 purchase of The StayWell Company, expanding its patient education offerings. With the acquisition of Healthwise, WebMD now leads in providing patient education to providers and payers. Healthwise’s assets include software, educational content, tech products, and client relationships, enhancing WebMD’s patient engagement solutions.

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