The direct-to-consumer model of healthcare is becoming popular due to its easy access and reduced bureaucracy. However, it lacks continuity of care and efficient follow-up. The provider-to-consumer model aims to address these issues, offering the same benefits as DTC but with better follow-up care and reimbursement for providers. Both models provide easy access to care, a reduction in healthcare costs, and a concierge experience. The DTC model has drawbacks, including limited follow-up care and lack of continuity. The PTC model, on the other hand, supports independent providers, offers technology for recurring charges, and helps improve efficiencies and patient care.
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