How Should Providers Be Approaching the Generative AI Frenzy?

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The U.S. healthcare sector has been slow to undergo digital transformation compared to other industries, leading to a lack of seamless digital experiences for consumers. Bill Fera of Deloitte highlighted the need for healthcare to move beyond electronic processes to true digital transformation, particularly through the use of generative AI. He emphasized the importance of establishing a governance structure for AI pilots and tracking metrics to determine the success of a project. Fera encouraged healthcare providers to prioritize use cases that can create value and be willing to scrap projects that do not generate a return on investment. Overall, the healthcare industry needs to embrace generative AI to improve operations and provide better digital experiences for patients.

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