Why did Pfizer dish out millions for a Super Bowl ad?


Pfizer invested millions on a Super Bowl ad featuring a song about science featuring historical scientists and a child cancer patient leaving the hospital. This was an attempt to re-engage the public and celebrate Pfizer’s 175th anniversary. The ad cost around $15 million, aimed to showcase optimism, and promote their new cancer initiative. The ad not only presents the company’s attempt at finding a new focus but also show its larger impact on patients, employees, and stakeholders. However, whether the ad becomes a success or a fumble cannot be measured immediately, and will require long-term observation.

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