Craig N. Piso, PhD, spoke at the Hawaiian Eye 2024 conference about the importance of ethical and consultative selling. He emphasized the need for honesty, authenticity, and transparency when making recommendations to build trust with customers. Piso highlighted the significance of putting the customer’s interests first in the sales process and discussed the concept of patient-centered selling. This approach aims to align sales efforts with the mission of serving customers. Piso’s presentation stressed the ethical and customer-centric aspects of selling, promoting trust and confidence in the sales process.
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Patient-centered care may break down barriers to making sales
