Commercial co-opting of feminist health narratives

Elinor Cleghorn’s book “Unwell Women” outlines the historical bias in medicine’s approach to women’s health. Women have been excluded from clinical trials, and their health needs have been seen as limited to reproductive issues. However, in recent years, companies have capitalized on women’s health as a source of profit, using feminist language to promote their products. Commercial companies market under-tested interventions to women, appropriating feminist messaging as a marketing tactic. To address these issues, better regulation of the private sector and government intervention are proposed by Copp and colleagues. Drawing on the history of collective action in feminist movements, advocacy coalitions can be formed to challenge unequal power structures and improve health outcomes.

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