Navigating switch to Google Analytics 4 important for tracking website performance


In July 2023, Google switched to Google Analytics 4 for analyzing web traffic. Proper setup of Google Analytics 4 is necessary for effectively comparing changes in web traffic. Ophthalmologists must ensure correct implementation to accurately track their website’s online performance. Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, overview the steps for tracking a website’s performance with Google Analytics 4 in a Healio Video Perspective. Matossian urges doctors to speak with their practice administrator or IT staff to implement Google Analytics 4 if it is not already in place. This content was published by Healio and the sources have no relevant financial disclosures.

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