In a Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the importance of SEO for practices and the trust that consumers have in organic listings. They explain that consumers associate rankings on Google with quality, and if a practice does not show up on the first page, nobody will see their website. Matossian and Evans also define SEO and discuss the meaning and relevance of organic listings. The key takeaways from the video are that practices need to understand the importance of SEO and that consumers tend to trust organic listings more.
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Knowledge of SEO important for online success
