Know the difference when attracting patients

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Ophthalmologists should track whether they attract patients through SEO or word of mouth to gauge the success of their online presence and marketing company. In a Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the difference between attracting patients through successful SEO vs. their practice’s existing brand. They emphasize the importance of focusing on local patients interested in procedures and tracking the number of local patients who find an ophthalmology practice online to determine the efficacy of their SEO. Evans, as the founder and CEO of Ceatus Media Group, highlights the importance of being found by people who don’t know the practice online compared to those who receive word-of-mouth recommendations.

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