Challenging the ‘Growth By Any Means’ Approach in Hospital Marketing

In the healthcare industry, the US is spending more than other countries with poor health outcomes, leading to physician burnout and hospital financial struggles. The focus needs to shift towards patient acquisition and retention strategies, rather than simply branding, to drive hospital revenue. Healthcare organizations struggle to pinpoint their most lucrative patient segments and often overlook the importance of patient acquisition and retention strategies. By balancing brand building and patient acquisition, hospitals can drive growth and sustainable performance. Effective marketing can also contribute to improved quality of care, labor shortages, hospital spending, and healthcare access. The focus should remain on actionable strategies to create a balanced ecosystem of solutions.

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