Organization urges IOC to cut ties with soft drink manufacturer in interests of athletes, spectators, planet

An editorial in BMJ Global Health urges the International Olympic Committee (IOC) to end its partnership with Coca-Cola, citing concerns about athletes endorsing unhealthy sugary drinks and the company’s influence over political and corporate leaders. Despite evidence linking sugary drinks to health issues, Coca-Cola remains a top-tier sponsor of the Olympics until at least 2032. The authors highlight the marketing benefits for Coca-Cola and the negative impact of associating the Olympics with an unhealthy product. They call on the IOC to prioritize integrity, health, and sustainability by severing ties with Coca-Cola for the benefit of athletes, spectators, and the planet.

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