AI may help build website, but customization needed
In a Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the use of AI in building ophthalmology practice websites. Evans mentions that AI can make websites more intuitive and cost-effective, but lacks personalization. Matossian emphasizes the importance of customizing content to differentiate from competitors also using AI. The discussion highlights…