The Contact Lens Institute has published a new report on actions that eye care practices can take to attract potential and former contact lens wearers.
According to a CLI press release, the 26-page report, “Beyond Vision: Behaviors to Attract New & Returning Contact Lens Wearers,” was based on research with more than 1,000 vision-corrected adults, including glasses-only wearers, new contact lens wearers and contact lens dropouts. The report features key points that can be used for staff training, as well as practical implementation tips contributed by 2024 CLI Visionaries.
Longer-term contact lens dropouts valued being made aware of contacts for a specific eye condition. Image: Adobe Stock
“With 47.8% of glasses wearers indicating a high interest in trying contact lenses and lapsed contact lens wearers signaling what would motivate them to resume use, the tremendous untapped potential for the category is unmistakable,” Stan Rogaski, CLI’s executive director, said in the release.
The report highlights a ranking of 25 factors that would aid potential wearers’ consideration of contacts, including an eye doctor explaining the benefits of contacts, understanding insertion and removal, and taking trial lenses home.
It also highlights ratings from former contact lens wearers of what would motivate them to return, with more than half of recent dropouts mentioning awareness of new advances. On the other hand, longer-term dropouts placed the most weight on being made aware of contact lenses for a specific eye condition.
“Our research found specific areas of consumer excitement, concern and misperception that eye care practices can leverage to aid more efficient and effective contact lens conversations among likely candidates,” Rogaski said in the release. “Better yet, these aspects can be reinforced easily and quickly across the entire patient experience, from appointment scheduling to the exam to follow-up, by every member of the practice team.”
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