Despite promises to cut smoking rates and protect young people, big tobacco companies like Philip Morris International and British American Tobacco are aggressively expanding the market for fruit-flavored “click” or “capsule” cigarettes in Latin America. These products, which involve crushing a capsule for flavor, appeal to children and are being heavily marketed at music festivals and clubs. Despite regulations in Europe, these products are surging in popularity in countries like Chile, Peru, and Argentina. Companies like PMI and BAT are releasing dozens of new flavor capsule brands in the region, despite pledges to phase out traditional cigarettes in favor of newer nicotine products.
Source link
The boom in fruit flavour cigarettes is driving youth smoking in Latin America—despite the tobacco industry’s promises
