The Snoo is holding baby — and parental — sleep hostage

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Parents of babies often struggle with sleep, and the Snoo, a $1,700 smart bassinet, aims to help by gently rocking babies and playing white noise. However, the company behind the Snoo recently introduced a paywall for premium features, causing uproar among users who now have to pay $20 per month. Some feel this is a shady practice and question the company’s focus on profit rather than customer satisfaction. The Snoo collects data about babies’ sleep patterns and diet, raising concerns about privacy. Despite its benefits, the high cost of the Snoo makes it accessible primarily to wealthy families, not those who may need it most.

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