In a video perspective on Healio, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA discuss strategies to increase patient interest in elective lifestyle and cosmetic ophthalmic procedures post-COVID-19. Evans suggests combining online marketing techniques like pay-per-click advertising with traditional methods such as community networking and charity sponsorships to attract patients. By getting brand mentions out there and utilizing a targeted digital strategy at a lower cost, practices can build long-term return on investment. Matossian has no relevant financial disclosures, while Evans is the founder of Ceatus Media Group. These strategies aim to help practices grow in the current healthcare landscape.
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Combination strategy needed to boost interest in elective ophthalmic procedures
