Heather Cox discussed the challenges of balancing cost management and effective messaging in health insurance plans for individuals experiencing stress and anxiety. Zelis, a healthcare company, offers care coordination tools to help members make proactive healthcare decisions, such as getting a flu shot or managing acute care situations like a bicycle accident. By working with health plans to improve communication with members, Zelis aims to support individuals in navigating their healthcare options effectively while considering the financial implications. This approach highlights the importance of ensuring that health insurance plans not only manage costs but also provide supportive and clear messaging for members under stress.
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