In a Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss “ad word” campaigns and the role AI may play in these campaigns. Ad word campaigns can be run on search engines like Google to place ads in response to specific keywords. AI can help determine keywords that attract patients and analyze the competition’s budget, geographic area, and keywords they are buying. Evans, founder of Ceatus Media Group, and Matossian, with no relevant financial disclosures, provide insights into the potential of AI in optimizing ad word campaigns for medical practices.
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Attract patients to practice website with ‘ad word’ campaign
