In a Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the use of AI in building ophthalmology practice websites. Evans mentions that AI can make websites more intuitive and cost-effective, but lacks personalization. Matossian emphasizes the importance of customizing content to differentiate from competitors also using AI. The discussion highlights the benefits and limitations of using AI for website development in ophthalmology practices. Evans discloses his affiliation with Ceatus Media Group, while Matossian reports no relevant financial disclosures.
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AI may help build website, but customization needed
