NationsBenefits Acquires Good Measures to Advance Food-as-Medicine Offerings

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NationsBenefits, a fintech benefits platform, has acquired food-as-medicine company Good Measures. NationsBenefits offers healthy food support and partners with managed care organizations. Good Measures offers coaching and personalized food prescriptions. The acquisition aims to provide comprehensive solutions for healthcare members. Good Measures’ expertise in Food as Medicine will be integrated into NationsBenefits’ platform. This partnership will improve member health outcomes and address diet-related health conditions on a national scale. The deal terms were not disclosed. Donna K. Lencki, CEO of Good Measures, will continue to lead the company within NationsBenefits. The goal is to make Good Measures’ solutions more widely available and improve long-term health improvements.

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