The Startup Economy is Turbulent. Here’s How Founders Can Recognize and Avoid Common Pitfalls

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The journey from innovation to impact for startups is challenging, with funding sources scarce and a murky talent pool. The AI boom has magnified the misalignment between product teams and customer needs. Despite these obstacles, founders can reinforce the resiliency of their business by focusing on capital efficiency, customer discovery, and fostering adaptability. It is essential for founders to transition from thinking like a founder to thinking like a CEO to effectively scale and sustain their startup. Looking ahead, there are reasons for optimism, but startups must focus on developing technology, building talent, and engaging customers in order to succeed in a rapidly changing market.

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