The maternity journey is filled with uncertainty and questions for expecting mothers. Health plans can help by showing they care, being reliable and consistent, and taking action. Contextualized and personalized communications can establish trust and provide valuable information throughout the pregnancy. Consistent touchpoints and cultural competency ensure all members feel supported. Case managers can intervene in real-time to address needs and connect members with necessary resources. By supporting members through their entire maternity journey, health plans can earn trust, drive engagement, and build lasting relationships with their members. Ultimately, showing care and engaging with members on a personal level is key in building trust.
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Pregnant and Empowered: Why Trust is the Latest Form of Member Engagement
