The Vision Council’s third quarter Consumer inSights report shows that consumers are opting for budget-friendly eye wear options and making more in-person purchases. Online eye wear purchases have decreased, with 86% of recent eye wear purchases being made in person. Online contact lens purchases, however, have increased. Annual eye exams among young adults have decreased, with more consumers spending less than $100 out of pocket on eye care. Understanding these trends can help retailers and manufacturers better cater to consumer preferences in the optical market.
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Consumers opting for more in-person, budget-friendly purchases
