The Advertising Standards Authority (ASA) intervened after Churchfields Surgery in Bromsgrove was accused of misleading patients about physician associates’ capabilities. A medical doctor filed a complaint with the ASA regarding statements on the practice’s website that claimed PAs “train in and are examined in all areas of medicine” and are able to prescribe medication. The ASA found these statements to be misleading and asked the practice to provide evidence to support their claims. This intervention highlights the importance of ensuring accuracy and transparency in advertising healthcare services to patients.
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Midlands practice changes notice about PAs’ training after complaint to advertising watchdog
