Listening to End Users Is Essential — Here’s How One Digital Health Startup Used Feedback to Revamp Its Platform

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Microbiome profiling startup Jona has improved its user interface less than a year after its launch based on user feedback. CEO Leo Grady believes incorporating user feedback is essential for success. Jona analyzes gut microbiome to provide personalized health insights, educating users about associations with conditions and recommending next steps. The new interface focuses on GI health, metabolic health, brain health, skin health, and physical performance. It also provides recommendations on how users can address imbalances in their microbiome. Jona uses AI to virtually experiment with different changes to create custom diet, lifestyle, and supplement recommendations. The startup remains unbiased in its recommendations.

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