Musculoskeletal (MSK) care is a significant and costly healthcare category in the U.S., with nearly 50 percent of Americans experiencing MSK pain each year. The country spent nearly $500 billion on direct MSK care in 2022, and this number is only expected to rise. The aging population, particularly the baby boomer generation, is increasing the demand for MSK care, leading to a need for innovative solutions. Digital care pathways and technology-enabled services have been introduced to address this issue, but there is still a need for high-quality local therapy and software platforms that empower local providers to treat more patients effectively and efficiently.
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