A study suggests that using two-sided conversion messages, where individuals who previously resisted vaccination explain why they changed their minds, can be effective in persuading people to reconsider their beliefs. Authenticity and personal experience are key factors in the success of these messages. Another study found that giving individuals a choice in COVID vaccine brands increases uptake. Researchers are also exploring the use of conversion messages to tackle mental health stigma and attitudes towards genetically modified crops. Combining different strategies, such as two-sided messaging and offering choices, may further increase the number of people willing to get vaccinated. The goal is to test these strategies in other health topics.
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Changing Entrenched Health Beliefs Is Not Impossible
