Vicky Sibson from the First Steps Nutrition Trust highlights the normalization of commercial baby foods in infancy and early childhood, despite mounting evidence of their problems. The infiltration of big food brands in schools and nurseries through marketing raises concerns about conflicts of interest. The presence of these brands can influence childhood obesity and shape lifelong dietary habits. Government inaction in regulating commercial baby foods and addressing childhood obesity is concerning. Recommendations include stricter regulations on product composition and marketing, providing support for parents to prepare home-cooked, nutrient-dense meals, and improving public health services and nutrition programs. The government must prioritize the health of children by taking action to create a healthier generation.
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The baby food aisle is a blind spot in health policy and governance
