Public Health’s Proudest Moment Set Stage for Its Biggest Crisis: How to Rebuild Trust

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The public health community is facing a crisis in confidence, eroded by a lack of public support for basic measures like vaccines and fluoride. Staff turnover and challenges have strained resources, while public health advocates must address failures and regain trust from a skeptical public. The Covid-19 response, although successful, led to resentment and skepticism. Declining trust in scientists and institutions has further complicated public health efforts. To combat this, public health professionals must engage with the public, listen to concerns, and adapt communication strategies. Localized communication and speaking to values can help rebuild trust and address public health challenges effectively.

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