GoodRx, a prescription savings platform, launched its new e-commerce solution with over-the-counter birth control pill Opill as its partner, offering delivery services. Opill, the first OTC birth control pill in the U.S., aims to expand access to contraception. GoodRx also introduced affordability programs for menopause hormone therapies from Pfizer, providing lower prices for drugs like Prempro and Estring. The company works with over 150 brands and offers exclusive cash prices for various medications. Research shows rising list prices for menopause drugs and unequal insurance coverage. GoodRx’s e-commerce solution aims to make healthcare products more accessible and affordable for women.
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