Dr. Kimberly Fisher, a pulmonary physician and medical professor, learned that presenting scientific facts alone was not effective in convincing hesitant patients about vaccines. Instead, listening, empathizing, and finding common ground with patients was key. Providing personal stories, focusing on the diseases vaccines prevent, and using metaphors to explain complex concepts were also recommended. Health care providers need to communicate effectively by aligning with patients, acknowledging their autonomy, and knowing when to let go. Understanding the role of storytelling in conveying information to non-scientists was emphasized as a crucial aspect of effective communication in healthcare.
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Overcoming Vaccine Hesitancy with Empathy and Storytelling
