The direct-to-consumer medical testing industry is growing, providing patients with a convenient way to address healthcare concerns. However, companies in this space face challenges such as obtaining funding and FDA clearance. Building clinical trials to secure FDA approvals can be costly and time-consuming. Function Health, for example, had to overcome obstacles in dealing with traditional healthcare systems and changing behaviors to encourage individuals to take control of their health. Companies like Ash Wellness focus on patient engagement to ensure testing completion, while Carna Health emphasizes finding champions willing to pay for their technology. Success in the direct-to-consumer medical testing industry involves navigating regulatory hurdles and motivating behavior change.
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What Are the Challenges in Building a Consumer-Focused Diagnostic Testing Startup?
