A study published in the Journal of Public Health found that highlighting the potential harms of not being vaccinated, rather than the benefits of vaccination, was a more effective motivator for getting vaccinated. The study included 1,085 participants in China who had not been vaccinated against COVID-19. Participants who were counseled on the harms of not being vaccinated had the highest likelihood of accepting a COVID-19 vaccine, with the loss-framed group showing the highest predicted probability of vaccination. The researchers concluded that framing messages to emphasize the effectiveness of vaccines can improve vaccine uptake.
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Highlighting harms of not being vaccinated could overcome hesitancy
