An editorial in BMJ Global Health urges the International Olympic Committee (IOC) to end its partnership with Coca-Cola, citing concerns about athletes endorsing unhealthy sugary drinks and the company’s influence over political and corporate leaders. Despite evidence linking sugary drinks to health issues, Coca-Cola remains a top-tier sponsor of the Olympics until at least 2032. The authors highlight the marketing benefits for Coca-Cola and the negative impact of associating the Olympics with an unhealthy product. They call on the IOC to prioritize integrity, health, and sustainability by severing ties with Coca-Cola for the benefit of athletes, spectators, and the planet.
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Organization urges IOC to cut ties with soft drink manufacturer in interests of athletes, spectators, planet
