Digital weight loss company Noom has partnered with dance fitness company Zumba to give Noom members access to Zumba fitness content and allow Zumba instructors to become “Mindset Coaches” at Noom. Members will have access to Zumba’s dance routines and targeted fitness sessions, while instructors will be trained in Noom’s coaching methodologies. This partnership aims to deepen relationships with existing clients and expand networks to new clients. Noom has recently hired new executives and partnered with Liviniti to offer a digital program for managing chronic weight conditions. The program integrates with pharmacy benefit management processes and provides personalized nutrition guidance and fitness lessons.
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Noom partners with Zumba for dance instructors to become Mindset Coaches
