Kent Buse, Simon Barquera, and Maggie Wetzel argue that following WHO guidance on sports sponsorship is crucial for promoting healthy and athletic populations during global sporting events like the Olympics. They highlight the negative health outcomes associated with sugar-sweetened beverages and call for stricter regulations on their marketing and consumption. They emphasize the need for governments to invest in promoting healthy diets and oppose the partnership between Coca-Cola and the International Olympic Committee. They urge the public health community and individuals to advocate for healthier food and drink options at sporting events and to pressure organizers to limit the influence of soft drink advertising.
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Let’s end corporate sponsorship of sporting events
