Misleading Ads Play Key Role in Schemes to Gin Up Unauthorized ACA Sign-Ups, Lawsuit Alleges

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The government is not giving away monthly checks for groceries, rent, and medical expenses as some deceptive social media ads claim. These ads are under scrutiny for unauthorized enrollment in Affordable Care Act coverage. At least 90,000 complaints were reported in the first quarter of the year. House Republicans have requested investigations. A Florida lawsuit alleges misleading ads were used to sign consumers up for coverage without their permission. Consumers faced financial and healthcare problems. The lawsuit names marketing firms and insurance brokerages. FTC and states regulate advertising practices. Misleading ads are considered deceptive and unethical, crossing the line to fraud.

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