G Kumar struggled with vaping addiction in college, going through 1,200 puffs a week and using it as a crutch. Many in their generation struggle to quit despite knowing the risks. Marketing by e-cigarette companies led teens to try vaping, leading to widespread addiction known as “Generation Vape.” Research shows nicotine is highly rewarding to young brains. Vaping rates among young adults have increased, with many former teen vapers continuing to use e-cigarettes. Factors driving addiction include high nicotine levels and a “stealth culture.” Lawsuits against companies like Juul allege they marketed to kids. FDA banned flavored vape cartridges in 2020, but products are still accessible.
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Many Young Adults Who Began Vaping as Teens Can’t Shake the Habit
