Social media is now being seen as a more trusted source of information than physicians when it comes to weight loss medicines. People are making decisions based on posts by friends and influencers, sometimes even skipping consulting with a doctor. Biocon is developing its own version of the weight loss drug Wegovy and plans to launch generic versions in emerging markets. They aim to conduct a clinical trial if needed. Influencers and friends on social media often downplay side effects of weight loss drugs. People appreciate the tips and support they receive online but need to be cautious about the information they rely on.
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