4 Things Digital Health Investors Look for in a Tight Funding Environment

As interest rates rise, digital health companies are facing a tighter VC market, with funding dropping from $29.1 billion in 2021 to $10.7 billion in 2022. Despite this, some VCs are still willing to invest in industry-leading companies. Entrepreneurs need to demonstrate a large market, strong unit economics, a world-class team, and a compelling plan to succeed in fundraising. Focusing on education about the addressable market, profitability, product-market fit, team building, and future planning is crucial. Building relationships with investors is also important. Ultimately, staying mission-driven is key for digital health companies to make a positive impact on patients.

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