Richard M. Hoffman from the University of Hertfordshire discusses the significance of Action on Smoking and Health (ASH) in the fight against tobacco control. With poor diet surpassing smoking as the leading cause of death in many Western countries, he suggests the need for a coalition against ultra-processed foods (UPFs). A new umbrella review supports this initiative, highlighting the harmful effects of UPFs on health. Hoffman emphasizes the importance of addressing the risks associated with UPFs and suggests that a similar approach to ASH could be beneficial in promoting healthier dietary habits and reducing the impact of these processed foods on public health.
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