Omar A. Danoun, MD; Robert Herpen, MA , 2025-05-06 14:10:00
SAN DIEGO — Neurology professionals must have a solid strategy in place before becoming a social media influencer, because it takes time and effort to build a personal brand, according to Omar A. Danoun, MD.
“Lots of doctors and health care professionals are going to social media to present and producing content,” Danoun, a neurologist and epileptologist in the Henry Ford Health System in Detroit, said in this Healio video regarding his presentation at the American Academy of Neurology Annual Meeting.
Success on social media depends on several factors, he continued, starting with a decision to create “personal branding” with a clear decision on whom to focus as a target audience.
The next step would be to decide what method of communication is best for your target audience, followed by deciding which platform you will use.
Once these objectives are achieved, Danoun said, it is imperative to speak to legal representatives to ensure the content, messaging and platform align with certain interests such as that of a university or hospital system. One way to ensure proper messaging is to represent oneself and one’s practice, rather than a place of employment.
Also, budding social media entrepreneurs should avoid giving direct medical advice to their intended audience, as social media is no substitute for a proper doctor-patient relationship.
“There are lots of benefits to social media. I highly encourage everyone who has the capability to go for it,” he said. “It is a marathon, not a sprint, and you’ll get burned out pretty quickly if you don’t have a strategy.”
For more information:
Omar A. Danoun can be reached at: info@dromardanoun.com.
