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Emphasize better patient vision when redesigning ophthalmic practice website

In a Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the importance of effectively redesigning a practice website. Evans emphasized focusing the website on solving patients’ vision problems and not just showcasing technology or the surgeon. He suggested that the main message of the website should revolve around improving vision to address the ‘see young, be young’ issue. This approach ensures that the website communicates what patients really want to know upfront. Matossian disclosed no relevant financial interests, while Evans disclosed being the founder of Ceatus Media Group.

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