Generation Z is shifting drinking habits, consuming less alcohol compared to previous generations. This trend is global, with a decline in alcohol use among U.S. adults aged 18 to 34 and a decreased priority on spending on alcoholic beverages in the UK. Factors driving this change include growing health consciousness, increased awareness of alcohol’s health risks, and prioritizing mental health. Social media platforms play a role in normalizing “sober curious” lifestyles, encouraging intentional decision-making. This cultural shift has led to the rise of alternatives to traditional drinking, with businesses and influencers promoting alcohol-free living and meaningful social experiences.
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The rise of ‘sober curiosity:’ Why Gen Zers are reducing their alcohol consumption
