The new administration is expected to support Medicare Advantage, but CMS and Congress are still demanding more accountability and continuous improvement. The industry has failed to deliver on these demands, leading to stricter measures being imposed on Medicare Advantage plans. Despite challenges such as increased regulatory scrutiny and operational hurdles, opportunities for innovation and profitability exist. To overcome these challenges, MA plans should embrace technological advancements and operational improvements. By adopting advanced analytics, addressing regulatory issues, and refining marketing strategies, MA plans can navigate the changing landscape and deliver quality care to the aging population. The time for agility, creativity, and boldness is now.
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