Leaked documents from Philip Morris International suggest questionable research ethics and marketing practices for its heated tobacco products. Analysts note that the company’s claims of transparent science contradict the leaked documents, and products are being promoted as “reduced risk” despite evidence to the contrary. The Tobacco Control Research Group at the University of Bath found that Philip Morris funded academics to promote heated tobacco products. The leaked documents dated from 2012 to 2020 raise concerns about the company’s transparency and marketing strategies in promoting these controversial products as part of a “smoke-free narrative.”
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Philip Morris: Leaked documents show how company tries to influence science and policy on heated tobacco
