Childhood vaccination ad campaign launches in the U.K.

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The UK is seeing a rise in measles cases due to declining vaccination rates among children. An advertising campaign has been launched to encourage parents to get their children vaccinated, as only 83.8% of 5-year-olds have received both doses of the measles vaccine. The UKHSA is warning of potential outbreaks in London and estimates between 40,000 to 160,000 cases. Measles outbreaks can lead to severe complications, including hospitalization and encephalitis. The U.K. is not alone in facing measles outbreaks, with global cases on the rise. Efforts are being made to boost vaccination rates and catch up on missed vaccinations during the pandemic.

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